Find us in SuperValu, Tesco & Centra stores across Ireland

We're Filthy Rich.

And we know what you're thinking.

But we’re about fun not funds.

Getting out.

Doing stuff.

Feeling good.

Health is wealth.

There’s never been a better time to put health first.

And as we collectively re-assess what really matters in life, we’re on a mission to reframe wellness as wealth.

Wellbeing, is being well-off.

We believe that it’s not about being fitter, faster, or stronger than everyone else.

It’s about getting out there and getting into it with everyone else.

Raising pulses. Climbing hills. Riding waves.

We only get one life and we think it’s worth living.

And our only question is, where to next?